Privacy Policy

CLT Content Lab, LLC ("CLT Content Lab," "we," "us," or "our") is a North Carolina limited liability company providing video content and marketing services to businesses. This Privacy Policy explains what information we collect through our website (cltcontentlab.com, the "Site") and in the course of providing our services, how we use and share it, and the rights and choices available to you. By using the Site, you agree to the practices described in this Policy.

This Site and our services are intended for businesses and business owners. We do not offer services to individual consumers for personal, family, or household purposes.

1. Information We Collect

Information you provide directly, such as when you fill out a contact or booking form, request an audit or quote, communicate with us, or become a client:

• Name and job title
• Email address
• Phone number
• Business name, website, social media handles, and related business information
• Billing information necessary to invoice you
• The contents of messages, calls, or forms you send us

Information collected automatically when you visit the Site:

• IP address and approximate location derived from it
• Browser type, operating system, and device information
• Pages viewed, links clicked, time spent, and referring website
• Information collected through cookies and similar technologies (see Section 6)

Payment information. Payments are processed by third-party payment processors (currently Stripe and PayPal) or by ACH transfer through our bank. We do not store full payment card numbers or bank account credentials on our own systems. Payment processors handle your payment data under their own privacy policies and security standards (including PCI-DSS for card payments).

Information from clients' businesses. In providing services, we may photograph and record video at client business locations. Use of that content is governed by our client agreements, not this Policy.

We do not knowingly collect sensitive personal information (such as government identifiers, health information, biometric data, or precise geolocation), and we ask that you do not submit it through the Site.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide requested information about our services
• Schedule, confirm, and manage calls, strategy sessions, and content shoots
• Provide, invoice, and manage services for clients
• Send transactional and relationship communications, including appointment confirmations, reminders, and follow-ups by email or text message (see Sections 4 and 5)
• Send marketing communications where permitted by law and, where required, with your consent, with an opt-out available at all times
• Operate, analyze, and improve the Site and our services
• Protect against fraud, enforce our agreements, and comply with legal obligations

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes. We also do not use your personal information for automated decision-making that produces legal or similarly significant effects.

3. How We Share Information

We share personal information only with:

• Service providers that perform functions on our behalf, currently including: our customer relationship management and communications platform (GoHighLevel, used for forms, scheduling, email, and SMS), payment processors (Stripe, PayPal), our website hosting provider (Netlify), and cloud storage and productivity tools (Google Workspace). These providers may access personal information only as necessary to perform services for us and are not permitted to use it for their own purposes.
• Professional advisors (such as accountants or attorneys) where reasonably necessary.
• Authorities or other parties when required by law, including to comply with a subpoena, court order, or other legal process, or to protect the rights, property, or safety of CLT Content Lab, our clients, or others.
• A successor entity in connection with a merger, acquisition, financing, or sale of all or part of our business, in which case we will require the successor to honor the commitments in this Policy or notify you of changes.

Text messaging consent and phone numbers are never shared with or sold to third parties or affiliates for their marketing or promotional purposes.

4. Text Message (SMS) Communications

If you provide your mobile phone number through our Site, booking forms, or in conversation with us, we may send you text messages related to our services, such as appointment confirmations, reminders, scheduling changes, and follow-ups about services you have inquired about or engaged.

• Consent. By providing your phone number and agreeing to receive text messages (for example, by checking the SMS consent box on our forms), you give your express consent to receive such messages from CLT Content Lab. Consent to receive marketing text messages is not a condition of purchasing any goods or services.
• Message frequency varies based on your interactions with us.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Opt-out. You can opt out at any time by replying STOP to any message. After you send STOP, we will send one final message confirming your opt-out, and you will receive no further texts unless you re-subscribe. You may also revoke consent by any other reasonable method, including by contacting us directly (Section 12), and we will honor your revocation promptly and in any event within ten (10) business days.
• Help. Reply HELP to any message, or contact us at say@cltcontentlab.com, for assistance.
• No third-party marketing. Your phone number and SMS consent are not shared with or sold to third parties or affiliates for their marketing purposes. Text messaging originator opt-in data will not be shared with any third parties, excluding the service providers acting on our behalf described in Section 3.
• Carriers are not liable for delayed or undelivered messages.

5. Email Communications

We may send you service-related emails (such as confirmations, invoices, and responses to your inquiries) and, separately, marketing emails about our services.

• Every marketing email we send includes a working unsubscribe link. Opt-out requests are honored within ten (10) business days as required by the CAN-SPAM Act.
• Unsubscribing from marketing emails does not stop transactional emails necessary to provide services you have requested.
• Our marketing emails will always accurately identify CLT Content Lab as the sender and include our valid physical postal address.

6. Cookies and Analytics

The Site uses cookies and similar technologies to make the Site function, remember preferences, and understand how visitors use the Site (for example, through analytics tools). We use this information in aggregate to improve the Site and our services.

• You can control or delete cookies through your browser settings. Disabling cookies may affect Site functionality.
• Do Not Track / Global Privacy Control. Because we do not sell personal information or share it for cross-context behavioral advertising, there is no sale or sharing to opt out of. Our Site does not respond differently to browser "Do Not Track" signals; to the extent a Global Privacy Control signal is treated under applicable law as an opt-out of sale or sharing, our practices already conform because we engage in neither.

7. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including:

• Inquiries and leads: retained while we correspond with you and for a reasonable period afterward, after which they are deleted or anonymized.
• Client records: retained for the duration of the client relationship and afterward as needed to satisfy legal, tax, accounting, and record-keeping requirements (generally up to seven years for financial records).
• Communications logs (including SMS consent records): retained as needed to document consent and compliance.

When information is no longer needed, we delete it or de-identify it.

8. Your Privacy Rights

We extend the following rights to all individuals whose personal information we hold, regardless of the state you live in:

• Access / to know: request confirmation of whether we process your personal information and a copy of it.
• Correction: request that we correct inaccurate personal information.
• Deletion: request that we delete your personal information, subject to legal, contractual, or record-keeping obligations that require retention.
• Portability: request a copy of personal information you provided to us in a portable, readily usable format.
• Opt out of marketing: stop marketing emails or texts at any time (Sections 4 and 5).
• No sale / no targeted-advertising sharing to opt out of: we do not sell personal information or share it for cross-context behavioral or targeted advertising.
• Non-discrimination / non-retaliation: we will not deny services, charge different prices, or provide a different level of service because you exercised any of these rights.

How to exercise these rights: contact us using the information in Section 12. We may need to verify your identity (for example, by confirming control of the email address or phone number on file) before acting on a request. We will respond within forty-five (45) days, and if we need more time, we will tell you and may extend once by an additional forty-five (45) days where permitted by law.

Appeals: if we decline to act on your request, you may appeal by replying to our decision with the subject line "Privacy Appeal." We will respond to appeals within forty-five (45) days. Depending on your state, you may also have the right to contact your state Attorney General.

Authorized agents: where applicable law permits, you may designate an authorized agent to submit requests on your behalf; we may require proof of the agent's authority and verification of your identity.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information, including access controls, use of reputable service providers, and encryption in transit where supported. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Breach notification. If a security breach affects your personal information in a way that triggers notification obligations under applicable law (including the North Carolina Identity Theft Protection Act), we will notify affected individuals and authorities as required by law and without unreasonable delay.

10. Children's Privacy

Our Site and services are directed to businesses and adults. We do not knowingly collect personal information from anyone under 18, and no part of our Site is directed to children under 13 within the meaning of the Children's Online Privacy Protection Act (COPPA). If we learn that we have collected personal information from a child, we will delete it promptly. If you believe a child has provided us personal information, please contact us (Section 12).

11. Changes to This Policy

We may update this Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. If we make material changes, we will post the updated Policy on this page and, where appropriate, provide additional notice (such as by email). Continued use of the Site after changes are posted constitutes acceptance of the updated Policy.

12. Contact Us

For questions about this Policy, or to exercise any of the rights in Section 8:

CLT Content Lab, LLC
Email: say@cltcontentlab.com
Mailing address: 11423 Tribal Dr, Charlotte, NC 28214
Phone: (704) 264-9322